2×2 Thinking in Action: Fujitsu tackles level 2 dilemmas

Chapter Five of The Power of the 2 x 2 Matrix, Jossey-Bass, 2004

link to fujitsu article

“For the past few years we have been developing a dilemmas-based approach to strategic problem solving which we call 2 x 2 Thinking. The method recognizes that dilemmas are inherent in business and uses creative tension as fuel to drive innovative solutions and break the logjams that impede strategic decision-making…”

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