“What’s your favorite 2 x 2?” is a question we receive frequently. But it is by no means the only one. Readers also want to know such things as:
Why not use 3 x 3’s ? The answer is that they aren’t as helpful as 2 x 2’s for our purposes. As Stephen Covey told [...]

The term “real-time” burst onto the techno-business stage in the early 90’s, full of promise; one of those irresistible ways to improve performance made possible by the networking of computing machines.
The basic idea was hard to argue with—systems of all kinds work better with current, accurate information—i.e. feedback. As you improve on the two ideals [...]

In 2005 we published a piece, “Apple’s Trojan Horse Is Working Well” which detailed how the tried-and-true Ansoff Matrix (products/markets) is useful in illuminating the phenomenal interaction of product and market development strategies Apple pulled off with its iTunes software, iTunes store, and iPod hardware. The piece was popular with readers then, so we’ve [...]

There is a parable retold every year at the Passover table in Jewish homes around the world about freedom from slavery. It begins with the youngest child in the family asking “Why is this night different from all other nights?”. The answer in the text is directed to four different types of children: the wise [...]