strategy
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Sun Sets: Fumbling the Open Source Challenge
More than a decade after open source software began acquiring market traction, it still poses difficult questions and dilemmas for IT firms. Initially, it was scoffed at by the software industry, and companies like Sun tried to discredit Linux as unsafe and incomplete, hoping to deter further adoption and defection from their own proprietary offerings.
Repost: Apple’s Trojan Horse Is Working Well
In 2005 we published a piece, “Apple’s Trojan Horse Is Working Well” which detailed how the tried-and-true Ansoff Matrix (products/markets) is useful in illuminating the phenomenal interaction of product and market development strategies Apple pulled off with its iTunes software, iTunes store, and iPod hardware. The piece was popular with readers then, so we’ve [...]