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Blatant And Critical Closes The Sale

“You will never reach your goal if you stop and throw stones at every dog that barks.” Winston Churchill The Blatant-Critical Matrix is a model taught by Mark Skok, a principal at North Bridge Venture Partners. He specializes in working with tech startups selling software into enterprise markets. The matrix is a tool used to…

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The Republican Party Power Versus Principle Problem

“I never believed in costly frontal attacks either in war or in politics, if there were a way round.” –Lloyd George David Lloyd George, was famous for his political flexibility. He changed positions on major issues during his career and was willing to compromise with a shifting cast of political partners in order to gain…

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Leaving Oz On Rubio-Colored Slippers

The Republicans face a dilemma and it’s a big one. During the 2012 election, Obama won over Hispanic voters by better than a 70-30 margin. Though Democrats always win the majority of Hispanic voters in national elections, this was quite a comedown for Republicans from the 44 percent of Hispanics who voted for Bush in…

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Four Types Of Digital Marketers

Nearly all large firms today have developed ecommerce, digital advertising, social media, and content marketing capabilities. But there is wide variation in how effective companies are at leveraging the digital domain to make real-world profits. Now, researchers at Booz & Company have put together a great diagnostic tool for firms to evaluate their digital maturity….

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Lance Armstrong’s Dilemma

We love our heroes. We hate to see them fall, but when they do, they fall twice as hard. Lance Armstrong’s achievements as a cancer survivor, competitive athlete and fundraiser place him in a rare class of his own. Revelations that he (may have) cheated to win, and pressured his teammates to do the same,…

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