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Overcoming The Capacity Constraints Of Small Business

The most venerable 2 x 2 strategy tool is the Product-Market matrix. Conceived in 1965 by Igor Ansoff it defines four archetypal growth strategies, ones that define the broad categories of options available to firms. It looks like this, and asks the question: “Should you expand by focusing on new markets or new products?” (Starting…

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Five Not So Easy Pieces: A Users’ Guide to Sharing the Commons

In a 1968 Science article, ecologist Garrett Hardin proposed the Tragedy of the Commons as an explanation for why otherwise reasonable and self-interested parties would destroy shared resources they each depended upon. In the absence of rules and consequences that dissuade others from “over-grazing” the metaphorical commons, each player has little choice but to do…

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The Best 2 x 2 Matrix Of All Time?

“What’s your favorite 2 x 2?” is a question we receive frequently. But it is by no means the only one. Readers also want to know such things as: Why not use 3 x 3′s ? The answer is that they aren’t as helpful as 2 x 2′s for our purposes. As Stephen Covey told…

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The Unreal Nature of Real-time

The term “real-time” burst onto the techno-business stage in the early 90′s, full of promise; one of those irresistible ways to improve performance made possible by the networking of computing machines. The basic idea was hard to argue with—systems of all kinds work better with current, accurate information—i.e. feedback. As you improve on the two…

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Repost: Apple’s Trojan Horse Is Working Well

In 2005 we published a piece, “Apple’s Trojan Horse Is Working Well” which detailed how the tried-and-true Ansoff Matrix (products/markets) is useful in illuminating the phenomenal interaction of product and market development strategies Apple pulled off with its iTunes software, iTunes store, and iPod hardware. The piece was popular with readers then, so we’ve brought…

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