Excerpt from Strategy & Leadership
Strategy & Leadership: Leaders Manage Dilemmas
“When Lou Gerstner took the reins at IBM in 1993, the business was in tatters and on its way to registering a record loss of $8.1 billion. Eight years later, the company had returned to its position as the industry gorilla, setting the pace in both hardware and services, and achieving a handsome profit of $7.7 billion. What happened to turn things around? In the years leading up to 1991, IBM had become…”
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