Chapter One of No Problem, AuthorHouse, 2007
“I had my first glimpse of a better way to solve problems almost thirty years ago as a graduate student when I was introduced to a creativity model called Synectics. Synectics breaks all the conventional rules of the scientific method, but it does so in a highly systematic and coherent way. As a student and then as an instructor, I witnessed the impact of a few clear, powerful and (in this case) plainly counterintuitive principles: define the problem and then redefine it, generate lots of ideas, many of them silly ones, build on the silliest ones, never ever criticize when you are sharing ideas, and have fun. In three years, not a single student or client left one of these sessions unsatisfied….”
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