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The Transcend Strategy Group helps firms to recognize and manage the dilemmas that get in the way of effective decision-making. We take a systemic and pragmatic approach to strategy.

As profiled in our books, No Problem and The Power of the 2 x 2 Matrix, our methods quickly surface key issues and provide ways to effectively and confidently move beyond treating symptoms to developing and implementing powerful strategic options.

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Understanding and improving decision-making is our passion. This site reflects the thinking that has gone into our writing, consulting and teaching over the past ten years.

Announcement: Our 2004 business book, The Power Of The 2 x 2 Matrix: Using 2 x 2 Thinking To Solve Business Problems And Make Better Decisions (Jossey Bass Business Books) is now available in a Chinese-language edition for the China market. Previously, it was made available in Korean in 2006.